It happened - Cheers Matt - here is the link to Matt's Presentation
General tips
- focus on building a brand
- produce good reliable content
- get your own domain
- 85% of people use google - target their needs
- social media now gives google insights - get on google+
- goal is to be in top 3 on a google search - absolutely need to be on the first page
Images must always have alt tags and descriptive file names
Google searches take into account keywords, location, previous searches, and recommended content from friends. It crawls the entire web,via cross domain links. There are over 200 factors by which google rank content, but its not known how they interact. Video (hosted on YouTube and embedded) is good - make sure you use tags.
Matt's top 3 tips
1. Get own domain
2. Create quality content
3. Build your 'brand' with profile pages - esp Google+
My thoughts
I still have lots to learn here. I am on Google+ but I don't really use it - I post to it. Britmums has a Google+ Master Class, I really should get around to it!
I do have profiles on Twitter, Pinterest and Facebook , but maybe they need to be more consistent if I am building a brand!
I think perhaps this is my current brand image! Thoughts? |
Its good to know that links are still important. This is how it was years ago when I did this sort of stuff for a living. Back then a trick we had was to put words that you knew people would be searching for in white text on a white background (e.g. people searched for lesson plans, but it was against 'policy' for me to use that term, so it's there in white text on a white background on every page, but only the search engine sees it - I wonder if that still works!)
My Final Thoughts
Thanks Matt for sharing your presentation online!
Take a look at this from Paul Armstrong on Social Media... http://www.westoncommunications.org.uk/2012/11/paul-armstrong-aka-munkyfonkey-the-best-thing-about-the-mumsnet-blogfest-2012/
ReplyDeleteHi there! I've posted the full presentation here: http://www.slideshare.net/MattBennett3/mumsnet-blogfest-2012-matt-bennett-seo-basics
ReplyDeleteThanks
Matt
Thanks heaps for this Matt! I will add the link to the post above too.
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